Tetley Tea is working to introduce the hottest tea in the world and is redefining its brand platform in the process.
With its new reactive campaign, which focuses on conversations over two cups of Tetley, the brand wants to encourage more people to come together and share.
These conversations use cultural moments to create attention-grabbing headlines and are updated in real time with interesting news and juicy stories from around the world.
This work builds on the brand’s ‘Spill the Tea’ platform and puts Tetley at the centre of all the current gossip that friends naturally share over a cup of tea. Now, whenever there’s tea, Tetley is there to spill it before it gets cold.
Divya Shrivastava, Head of Marketing at Tetley Tea ANZ, said: “At Tetley, we are committed to telling the truth and using our platform to bring the latest news and gossip to our customers.
customers before it makes headlines around the world.
“This tongue-in-cheek idea aims to encourage Australians across the country to chat while enjoying a cup of tea in hand.”
The work is being rolled out across Australia and New Zealand on social media, video and outside the home.
Credits
Creative: Tetley Tea Australia
