Over the past few weeks, TikTok’s For You pages around the world have been flooded with a new viral trend revolving around the phrase “very low key, very mindful.” If you’ve been browsing the app but missed the beginnings of the trend, you may be curious about its meaning and origins.
Although thousands have jumped on the TikTok trend, it started with Jools Lebronan influencer who describes herself as a plus-size transgender content creator.
In the original video, where she takes on the role of Joolieannie, she tells her viewers how to dress and act professionally in the workplace. “See how I do my makeup for work? Very understated. Very attentive,” she began. “I don’t come to work with a green-trimmed crease. I don’t look like a clown when I go to work. I don’t do too much. I’m very attentive while I’m at work.”
Lebron continued, “The way I came to the interview is the way I go to the job. A lot of you girls go to the interview and look like Marge Simpson and go to the job and look like Patty and Selma. Not demure. I’m very humble. I’m very thoughtful.”
According to Oxford Languages, “demure” means “reserved, modest, and shy.” However, Lebron describes the term as having a playful yet understated quality that strikes a balance between modesty and self-expression.
Check out how some TikTokers use the sound:
